No retailer would make the mistake of excluding Cart Abandonment from their marketing email strategy. In fact, 78% of average consumers abandon their shopping cart before making a purchase. Whether customers are abandoning due to extra costs, a complicated checkout process or simply because they were just browsing, it’s essential that marketers utilize this campaign to captivate their customers before they shop somewhere else.
Even though most retailers have checked the box with this critical campaign, many are still looking for a massive boost in its productivity. Boston Proper is one of these brands.
Boston Proper, a women’s retail store, was running a cart abandonment campaign with their existing ESP prior to working with SmarterHQ. Because they weren’t getting proper reach, timing, or successfully pulling products into their email, they sought the help of SmarterHQ to a run a new and improved cart abandonment campaign that increased conversion.
SmarterHQ’s personalization engine triggered Boston Proper’s shopping cart abandonment emails in real-time with the products they had abandoned to remind shoppers of what they had left in their cart. With this approach, the retailer’s reach increased by 24%, conversion increased 13%, last-click revenue increased 81%, and $5.66 in revenue per email.
“With SmarterHQ we’ve significantly increased our email marketing revenue by paying attention to those customers who had difficulty pulling the trigger during checkout,” said Shauna Graham, Manager of Digital Commerce at Boston Proper. “Honing in on these shoppers has allowed us to extend our reach and convert those customers who have shown interest, but still need that extra nudge.”
Want to learn more? SmarterHQ works with some of the world’s largest brands – such as Eddie Bauer, eBags, Chico’s, and Finish Line to drive phenomenal business results. They’ve been recognized by Forbes as technology to push e-commerce into a new era of personalization and Forrester's Total Economic Impact study to deliver 667% in ROI.
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