Chico’s celebrated its Grand Opening of its newest store at the Prien Lake Mall in Lake Charles, Louisiana on April 1st, 2014. The new store opening campaign for the Simon mall's newest addition consisted of a large format sky banner, dedicated email blasts, and a strong social media outreach, including the Simon Retailer Showcase.
A double-sided large format banner:
A dedicated e-mail blast was customized and sent out to a targeted pool of qualified individuals:
Campaigning for the store's grand debut extended to 16,000+ followers via Prien Lake Mall's Facebook page:
...and encouraged other local-area development advocates to share the great news with their followers:
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