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Case Study - H&M New Store Opening

Montebello, CA

On September 15th, 2016, Simon retailer H&M launched the grand opening of their newest location, The Shops at Montebello. Simon Retailer Marketing partnered with H&M to execute multiple advertising channels coupled with local promotions to drive brand awareness for their exciting day. 

The mid-day event consisted of a Ribbon Cutting Ceremony preceding the official grand opening, where the first 100 shoppers in line received an "H&M Access to Fashion Pass", valued any where from $100 to $300.

Simon supported the "Come Celebrate" and "Welcome To Your New Favorite Store" promotions with a variety of on-mall, digital and social media platforms. Examples of these efforts are pictured below.

Sky Banners:

"WELCOME TO YOUR NEW FAVORITE STORE!"

22x28 Posters:

"FABULOUS FASHION"

"WELCOME TO YOUR NEW FAVORITE STORE"

"GRAND OPENING SEPTEMBER 15th AT NOON"

Also Pictured: Interior Custom Campaign Media; "STRAIGHT FROM FASHION HEAVEN!"

"STEP INTO A WORLD OF FASHION"

Ribbon Cutting Ceremony:

Facebook:​

Instagram:

Twitter:

Contact us to partner on a custom campaign for your brand: ​

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