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Case Study - NYX Cosmetics

Multi Mall Domination Campaigns Supporting Grand Openings and Seasonal Holiday Campaigns

· Simon Regional Malls,Case Study

NYX Cosmetics has perfected the grand opening model by incorporating multiple messaging channels and store launch events.

Grand Opening campaigns consist of 'coming soon' to 'now open' strategies implementing on-mall media advertising, website and social network advertisements, text and e-mail blasts, static print ads featured in national magazines and radio advertisements.

Mall Media Advertising

Sky Banner

Escalator Brand Wraps

Table Clings on Court Tables

NYX Table Clings and Poster

Brand Posters Announcing the Opening of the NYX Location

Promotion

Select Social Media Post Examples from Mall Facebook, Twitter and Instagram Pages

Dadeland Mall Grand Opening

Houston Galleria Grand Opening

Grand Opening Celebration

Multi Mall Grand Opening Events

Roosevelt's beauty lovers were treated to an exciting weekend filled with limited-edition collectibles, product giveaways and a free meet-and-greet with Top Beauty Influencer: Makeup By Griselda at the grand opening!

NYX Grand Opening

Holiday 2016 Campaign

Understanding the importance of continued, seasonal marketing efforts, NYX Cosmetics employed Large Format Digital Media at multiple malls to message the Winter Wanderlust campaign to shoppers.

NYX Holiday

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