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Malls Celebrate The Year of The Rooster With Popular Chinese Lunar New Year Celebrations

Festive decorations, seasonal shopping promotions and mall events delight shoppers across the country for 2017's Chinese Lunar New Year.

Fashion Valley Mall, San Diego

Fashion Valley Mall collaborated with the San Diego Chinese Women's Association, the San Diego Buddhist Association, and the San Diego Chinese Historical Museum to offer a wide range of authentic entertainment and activities.

Fashion Valley Mall Celebration

Lion Dancers at Fashion Valley Mall

Participating retailers contributed to a special holiday promotion where shoppers redeemed receipts for a Red Envelope, winning a $10, $50 or $100 Giftcard. Select retailers offered additional GWPs and Special Offers.

Tourneau Giftcard and Simon Giftcard inside a Red Envelope

The Forum Shops at Caesar's Palace, Las Vegas

The Forum Shops at Caesar's Palace displayed a gorgeous lit dragon in the mall common area, hosted a parade of children from one of the local private schools (over 300 adults in attendance), provided a Mandarin speaking hospitality station and held giftcard giveaways. Mall Management also organized a special holiday shopping brochure featuring special offers from over 45 participating retailers and restaurants.

The Forum Shops 22' Long, LED Lit Dragon Display

Students and Parents Celebrate Lunar New Year at Forum Shop's Famous Fountain

Mandarin Speaking Hospitality Station Featuring Special Holiday Promotions

The Shops at Crystals, Las Vegas

The Shops at Crystals held an exclusive concierge event in partnership with Where Las Vegas Magazine, hosting 100 hand selected concierges from top tier hotels and casinos. The prestigious Lohan School of Shaolin performed a traditional Chinese Lion Dance while guests enjoyed wine and refreshments. Participating retailers hosted in-store tours and brand presentations, provided gift bags for visiting concierge, and provided giveaways awarded at the end of the event.

Event Attendees

Chinese Lion Dance Performance

The Spa at Mandarin Oriental Provided Complimentary Massage Services

The Shops At Crystals also received a formal blessing from monk Bhante Sujatha, offering additional blessings to each boutique and the mall management offices.

A traditional Chinese Lion Dance performance in the mall common area ended with a parade throughout the center, collecting offerings of cabbage and red envelopes from participating boutiques, bringing good luck and fortune to attendees and boutiques.

Chinese Lion Dance Performance

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