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New Store Marketing Toolkit

Resources to ensure your successful launch at Simon, Mills and Premium Outlet Malls

Welcome to the Simon Family

Everything you need from planning to execution of your Grand Opening, through ongoing marketing support and Seasonal promotions is outlined below. Your success is our success, and the Simon Retailer Marketing Team is standing by to assist you at any step of your journey with Simon.

1. Download our Marketing Orientation Guide to top line all of the opportunities available to our retailer and restaurant partners.

2. Use our Grand Opening Checklist as a planning guide for special Events and Promotions, including marketing steps recommended for the weeks leading up to and following your Grand Opening.

3. Contact Us to align on how we can best support your launch strategy and goals.

4. Subscribe to the Simon Muse Newsletter to stay up to date on all seasonal marketing opportunities available exclusively to our retailer and restaurant partners.

5. Visit to peruse all of our resources and case studies for marketing inspiration.

Select Case Studies

April, 2016:

A large, custom sky banner hangs loud and proud in a high-traffic area of Simon's Woodfield Mall in Schaumburg, IL, campaigning a new store opening for Vera Bradley.

To see the full Case Study on the successful launching of Vera Bradley's Woodfield location, and to find out what proactive marketing tools were used to surpass their opening day sales by 80 percent; click here.

June, 2016:

The opening of Del Frisco's Grille at Walt Whitman Shops in Huntington Station, NY brought a legendary taste of New York City to one of our premier Long Island centers.

To see the full case study of marketing support tactics employed to support this local dining destination, click here.

Contact us to partner on a custom campaign for your brand:

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