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Simon Announces Premier Mixed-Use Development At Phipps Plaza

· Simon Brand,Development News,News

Atlanta's first Nobu Hotel and Restaurant Headlines Transformational Redevelopment Project

Simon, a global leader in premier shopping, dining and entertainment destinations, announced plans today to create the Southeast's premier mixed-use development at Atlanta's Phipps Plaza, headlined by the arrival of a new Nobu Hotel and Nobu Atlanta Restaurant. Additional elements of this exciting new development call for a unique, curated dining experience, a 90,000 square-foot Life Time® Athletic healthy living and entertainment destination, and a 12-story Class A office building, complete with a three-story lower level parking garage.

Construction is slated to commence in 2018 with a phased opening beginning in spring 2020. These new elements will be completely integrated into the existing footprint of Phipps Plaza, which will continue to be anchored by the extremely productive Nordstrom and Saks Fifth Avenue stores. Shopping and parking at Phipps Plaza will not be affected during the construction of the project.

Simon has transformed Phipps Plaza in recent years by adding hospitality and residential components and sophisticated food offerings to an enviable and unique collection of stores. The AC Hotel Atlanta Buckhead at Phipps Plaza boasts 166 guest rooms and suites. AC Hotels is one of the most sought-after hotel brands throughout Europe, and has become synonymous with modern, first class European-inspired accommodations, generous amenities, and value for the discerning traveler. The Domain at Phipps Plaza consists of 319 mid-rise, urban-style luxury residences with a variety of floor plans.

 "Simon has been an exemplary partner to our city for decades," said Mayor Kasim Reed. "This new development project at Phipps Plaza is another example of the company's ongoing commitment to and investment in Atlanta. As the Buckhead community continues to grow, projects like this will help create greater connectivity to the amenities our residents and visitors want -- as well as more opportunities for businesses to thrive."

"Today's exciting news without question enhances Phipps Plaza as the luxury destination of choice for shopping, dining, entertainment, and hospitality in Atlanta and the entire Southeast," said Patrick Peterman, Simon's Vice President of Development and Asset Intensification.

Globally established luxury lifestyle brand Nobu Hotels, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, will intuitively blend its hotel and restaurant as one – with 150 rooms, a striking rooftop pool, corporate conference space and spa facilities. Nobu Atlanta Restaurant, revered for its signature new style Japanese cuisine, will operate in a 10,000 square foot space.

Trevor Horwell, Chief Executive Officer of Nobu Hotels said, "We are very proud of our partnership with Simon, one of the world's largest and leading owners and managers of high-quality retail destinations. They have a vision to create a dynamic lifestyle experience within Atlanta at Phipps Plaza and we are pleased to be a cornerstone for this. Our hospitality brand thrives on being a catalyst for global mixed-use destinations whether this be from hotel, restaurant, retail or residences."

Additionally, healthy living, healthy aging, healthy lifestyle company, Life Time, will develop one of its signature, resort-like athletic clubs. The luxurious, three-level, 90,000-square-foot destination will feature the ultimate in studio, yoga and cycle classes, small group and personal training, a full-service LifeSpa, fast casual LifeCafe, Life Time Kids Academy and a lavish rooftop pool, beach club and bistro. Founded by Chairman and CEO, Bahram Akradi, the Life Time development will be the seventh and most exclusive, premier location in the Atlanta market. The project also will incorporate Life Time Work, a subscription-based membership program for individuals and small groups that provides beautifully appointed, work, meeting, collaboration and social spaces within Life Time Athletic.

Bahram Akradi​, Chief Executive Officer of healthy lifestyle company, Life Time​ said, "Simon's leadership in premier shopping, dining, entertainment and mixed-use destinations is in perfect alignment with our objective to develop upscale, all-inclusive, healthy living and entertainment destinations that encompass the full spectrum of daily life of individuals, couples and families of all ages,"

"We are thrilled to be working with David and his team, and to add Phipps Plaza to the growing list of innovative projects on which we are collaborating."said Akradi.

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