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Simon Insider Helps You Increase Store Sales

Become a participating retailer and attract our top shoppers through the Simon Insider shopper loyalty program, where shoppers spend 3X MORE when redeeming a reward

· Simon Loyalty

Simon Property Group has partnered with Spring Network to introduce a mall-wide marketing program called Simon Insider that delivers incremental revenue to stores across the mall. Simon Insider extends your physical storefront, meeting the shopper where they are most engaged – on their mobile device. The programs allows retailers to be discovered by shoppers, message shoppers in real-time, participate in marketing programs and better understand their customers with unique mall-level insights.

Thousands of mall shoppers are enjoying this new loyalty program and earning cash rewards that can be used on future purchases.

An important enhancement will soon be implemented whereby cash rewards will only be redeemable at participating retailers. By becoming a participating retailer, your store will not only benefit from allowing members to enjoy their rewards on purchase in your store, but you will also begin receiving regular reporting on member activity in your store and in the mall overall.

Retailer Benefits:

  • Get Discovered by Shoppers: top shelf placement in the mobile program directory ensures that shoppers know what you have to offer while creating a direct connection with the shopper.
  • Message Shoppers in Real-time: reach shoppers at the right time while in the mall with event triggered messaging.
  • Participate in Marketing Programs: connect with lapsed customers and VIPs yielding increased visits and incremental revenue from the best shoppers.
  • Better Understand Your Customers: optimize your marketing with unique mall-level insights like your share of traffic and spend in your category, lapsed customer spend analysis, and mall visit frequency of your most loyal customers.

Shopper Benefits:

  • Super Easy to Enroll: shoppers join the program by connecting their existing credit or debit cards on mobile devices, online (mall web site, facebook, etc.) or via a mall kiosk.
  • Even Easier to Use: with an enrolled card, shoppers get real-time email/text after each purchase encouraging them to shop more across the mall.
  • On-going Benefits: shoppers earn cash back while shopping across the mall, enjoy members-only benefits and have access to exclusive offers.

Recent Results

Example “Shopper Insights” Dashboard

The Simon Insider program is currently live at these Simon locations:

Concord Mills - Charlotte, NC

South Park Mall - Charlotte, NC

Rockaway Townsquare - Rockaway, NJ

Menlo Park - Edison, NJ

Charlotte Premium Outlets - Charlotte, NC

Opry Mills - Nashville, TN

The Domain - Austin, TX

Barton Creek Square - Austin, TX

To activate your store, please contact the Spring team at info@springnetwork or www.springnetwork.com

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