Simon Property Group has partnered with Spring Network to introduce a mall-wide marketing program called Simon Insider that delivers incremental revenue to stores across the mall. Simon Insider extends your physical storefront, meeting the shopper where they are most engaged – on their mobile device. The programs allows retailers to be discovered by shoppers, message shoppers in real-time, participate in marketing programs and better understand their customers with unique mall-level insights.
Thousands of mall shoppers are enjoying this new loyalty program and earning cash rewards that can be used on future purchases.
An important enhancement will soon be implemented whereby cash rewards will only be redeemable at participating retailers. By becoming a participating retailer, your store will not only benefit from allowing members to enjoy their rewards on purchase in your store, but you will also begin receiving regular reporting on member activity in your store and in the mall overall.
Example “Shopper Insights” Dashboard
The Simon Insider program is currently live at these Simon locations:
Concord Mills - Charlotte, NC
South Park Mall - Charlotte, NC
Rockaway Townsquare - Rockaway, NJ
Menlo Park - Edison, NJ
Charlotte Premium Outlets - Charlotte, NC
Opry Mills - Nashville, TN
The Domain - Austin, TX
Barton Creek Square - Austin, TX
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