In a continued effort to bring marketing programs to life that drive additional traffic into our shopping centers and sales to your stores, we are excited to announce that we are expanding the calendar of sales promotions this year.
May 7 - 31 we will be launching our first ever center-wide Category Sale: a multi-week sales event and marketing campaign at four of The Mills premier shopping destinations listed below.
Potomac Mills - Washington, DC
Opry Mills - Nashville, TN
Concord Mills - Charlotte, NC
Ontario Mills - Los Angeles, CA
The theme of the sale? Accessories.
We have identified six key areas within the accessories category; all designed to reinforce the selection and breadth of merchandise that only a Mills center can offer. Those categories include:
1. Women's Accessories
2. Men's Accessories
3. Tech Accessories
4. Travel Accessories
5. Athletic/ Leisure/ Sports Accessories
6. Kids/ Family Accessories
This sales event will dominate the marketplace for four consecutive weeks, and provide our retailers with several options on how you can participate. Submit either a percentage off of a purchase, dollars off of a purchase or a gift with a purchase (all which can be changed week to week or remain the same from May 7 - 31). Another component of the sale includes the use of store windows to further extend the accessories theme in a visual and appealing way.
The Simon Mills Spring Accessories Sale will be supported by a multi-layered social media strategy, extensive public relations efforts, digital advertising, blogger events, e-mail blasts & text campaigns, radio buys, direct mailings, an on-mall creative ad campaign, guest services integration, special surprises & delights for shoppers, and an on-mall theater component that brings the theme of the sale to life.
Progressive (3rd party) has been hired to handle the offer logistics. Attached is the offer sheet for your review. You can email your participation/offer form to firstname.lastname@example.org, or contact:
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