Shoppers overwhelmingly prefer to shop in the mall versus online for any occasion, particularly for the occasions that matter most to them, according to a recent survey of 1,200 shoppers. The survey, conducted by Dreyfus Advisors, LLC, an independent research firm, explored shopping channel preferences and the underlying drivers of consumer behavior.
“Malls are the destination of choice for the vast majority of today’s shoppers,” said Mikael Thygesen, Chief Marketing Officer for Simon. “Mall shopping is a fun, social and rewarding experience that can’t be replicated online and we’re investing in our assets to ensure we remain the preferred choice of shoppers for years to come.”
DETAILS ON FINDINGS
NOTE: The remaining percentages prefer non-mall brick-and-mortar locations
Shoppers’ strong preferences are driven by a number of factors, both practical and emotional:
Top Reasons Cited By Consumers For Shopping The Mall
This study was conducted surveying shoppers in eight markets: Atlanta, Los Angeles Metro, Chicago, Boston, Dallas / Ft. Worth, Miami / South Florida and New York / New Jersey.
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