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The Vegas Strip Shines with Erika Jayne at The Shops at Crystals

Guests celebrate the launch of the New York Times Bestseller,

Pretty Mess

· Mall Events,News,Common Area,Events,Case Study

On March 31, The Shops at Crystals hosted a meet and greet book signing with Real Housewives of Beverly Hills star Erika Jayne, to promote the launch of her New York Times Bestselling book, Pretty Mess.

 

The signing took place on level 1 in the center’s modern popup structure and guests danced in line to the musical stylings of Hakkasan DJ, Joseph Gettright. Over 600 guests attended the event including 10+ media sources, VIPs from ARIA, The Cosmopolitan Hotel, Mandarin Oriental, and Crystals boutiques. A photographer and videographer were onsite to capture the entire event.

 

The Crystals’ team promoted the signing on the center’s website, social media channels and via eblasts. Erika Jayne and her team promoted the event on all of their social channels, resulting in over 3 million impressions.

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