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In August, Simon and Teen Vogue collaborate for the fourth annual Teen Vogue Back-to-School Saturdays™, an omni-channel program for fashion-focused high-school and college-age millennials.

Nearly 100 Simon centers will celebrate with special events, shopping incentives, and exclusive promotions to begin on Saturday, August 8 and extend through Saturday, August 29.

Five showcase events will include appearances by Teen Vogue editors and style influencers who will facilitate Back-to-School themed panel discussions and trend talks, all aimed at giving school bound consumers the 4-1-1 on Back-to-School style as they head into the Fall season.

On shelves now, Teen Vogue and Simon offer a special eight-page, in-book style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, to be distributed at all activated malls during BTSS.

Further extending the partnership and BTSS content, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogue’s three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.

Program elements include:

  • Simon 8-page Back-to-School Trend Guide inserted in the August issue of Teen Vogue (5M+ Impressions)
  • An additional 200,000 copies of an expanded 16-page custom “Magalog” distributed at 101 centers
  • Dedicated Simon Back-To-School online presence on (2.7M+ unique visitors) and on
  • 3 Online Shopping Haul Videos with a Teen Vogue editor and a Millennial blogger
  • Promotion via Teen Vogue and Simon social media channels
  • On and off mall advertising
  • Targeted PR by Teen Vogue and Simon

Marketing Directors at participating centers will contact retailer store teams with more information on local event participation opportunities.

Discover more ways of partnering with Simon or Contact Us.
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