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Case Study - 2 Tread Brewing Company

· Simon Regional Malls,Case Study

The Grand Opening on September 20th 2017 for 2 Tread Brewing Company was a huge success! The opening received omni-channel messaging support with website listings, onsite media, social media, a dedicated email blast, and press from three local newspapers.

2 Tread is situated in the heart of the downtown core, in the midst of a craft beer boom in Sonoma County. It is the perfect addition to Santa Rosa Plaza’s retail mix, elevating the Plaza with their first sit down dining experience beyond their existing fast-casual dining options.

Grand opening results outperformed anticipated sales by 176% opening day and by 152% in the first five days.

Grand Opening Celebration

Grand Opening Event With A Full House!

“Grand Opening went much better than expected thanks to the Press Democrat article and to the support from the Santa Rosa Plaza management team. We were overwhelmed with the support from our business partners, investors, friends and family in the community who in turn promoted us to their business and personal networks.” -- Christian August, Operating Partner, 2 Tread Brewing Co.


On Mall Directory and Ad Panel Media

Branded Email Blast to Santa Rosa Plaza Shopper Database

Local and National Press Coverage

Public Relations Efforts Highlighted Inside Three Newspapers!

Social Media Posts on Facebook and Instagram Feeds

Contact us to partner on a custom campaign for your brand!

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