American Girl’s November 2013 new store opening called for a celebratory weekend at Simon's Stanford Shopping Center in Palo Alto, California.
Dreams were morphed into reality at no cost for the general public in attendance of this two-day event. Some highlights of the weekend that collectively brought excitement to life were:
Common Area Entertainment
Free Arts & Crafts
Free Giveaways (just for attending!)
Simon supported the new store opening with a variety of on mall media, digital media and PR campaigns.
Custom Banner Ads for American Girl's New Store Opening Campaign:
An email blast sent out to spread the word:
NBC helped American Girl and Simon campaign the new store's opening event:
A satisfied event-goer wrote via Facebook:
A full crowd enjoyed some free entertainment in the common area of the event:
There was plenty of picturesque arrangements to capture some memories:
American Girl shared some captured moments with their social media followers:
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