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Case Study - American Girl New Store Opening

Stanford Shopping Center, Palo Alto

American Girl’s November 2013 new store opening called for a celebratory weekend at Simon's Stanford Shopping Center in Palo Alto, California. 

Dreams were morphed into reality at no cost for the general public in attendance of this two-day event. Some highlights of the weekend that collectively brought excitement to life were:

Common Area Entertainment

Free Arts & Crafts

Exciting Activities

Doll Drawings

Free Giveaways (just for attending!)

Simon supported the new store opening with a variety of on mall media, digital media and PR campaigns.

Custom Banner Ads for American Girl's New Store Opening Campaign:

An email blast sent out to spread the word:

NBC helped American Girl and Simon campaign the new store's opening event:

A satisfied event-goer wrote via Facebook:​

A full crowd enjoyed some free entertainment in the common area of the event:

There was plenty of picturesque arrangements to capture some memories:

American Girl shared some captured moments with their social media followers:

Contact us to partner on a custom campaign for your brand:

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