A Grand Re-opening campaign for Armani Exchange was held on March 30th, 2013 at Simon's Lenox Square Mall in Atlanta, Georgia.
Due to relocation, a re-opening debut of an Armani Exchange retailer was the call-to-action at the Lenox Square Mall. Email blasts, promotions on Retailer Showcase and Social Media—coupled with a $500 Gift Card giveaway--attracted shoppers in record numbers and proved the event to be successful.
An email blast promoting the event:
The Lenox Square Mall made the re-opening event present on all platforms of their social media networks:
A static digital media created for the re-opening campaign:
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