The grand opening of Boston Proper's Coconut Point Mall in Estero, Florida, brought great exposure to the brand through a variety of on-mall media applications, partnership with the mall trolley, promotion on Simon’s Retailer Showcase, and Social Media channels.
A digital ad found on Coconut Point Mall's website:
Coconut Mills was also happy to share the experience via their Facebook page with their followers:
Double-sided light pole banner ads for the new store opening:
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