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Case Study - ELOQUII

Grand Opening at Fashion Centre at Pentagon City

· Case Study,Simon Regional Malls

On March 4, 2017 the first to market pop-up location of ELOQUII opened at Fashion Centre at Pentagon City. Local and corporate marketing teams worked in collaboration with ELOQUII to launch a hugely successful grand opening on March 9.

“We were thrilled with the event! We had an incredible turnout and the energy and excitement in the room was remarkable!” – Director of Marketing, ELOQUII

Multiple on mall and online touch points drove brand awareness and store visitations. Grand opening sales exceeded expectations.

Grand Opening Celebration

In-store Grand Opening Event

Mall Media Advertising

Digital Board Advertising

Digital Directory Advertising

Local and National Press Coverage

A coordinated PR effort between brand and mall teams


Mall Website Slider promoting Coming Soon and Now Open Messages

Email Blast

Social Media Posts

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