On March 4, 2017 the first to market pop-up location of ELOQUII opened at Fashion Centre at Pentagon City. Local and corporate marketing teams worked in collaboration with ELOQUII to launch a hugely successful grand opening on March 9.
“We were thrilled with the event! We had an incredible turnout and the energy and excitement in the room was remarkable!” – Director of Marketing, ELOQUII
Multiple on mall and online touch points drove brand awareness and store visitations. Grand opening sales exceeded expectations.
Grand Opening Celebration
In-store Grand Opening Event
Mall Media Advertising
Digital Board Advertising
Digital Directory Advertising
Local and National Press Coverage
A coordinated PR effort between brand and mall teams
Mall Website Slider promoting Coming Soon and Now Open Messages
Social Media Posts
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