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Case Study - Fabletics

Del Amo Fashion Center

· Simon Regional Malls,Case Study

The Fabletics store at Del Amo Fashion Center hosted a customer grand opening event, featuring an appearance by celebrity founder, Kate Hudson. Hundreds of shoppers and fans showed up to meet Kate and support a great cause.

Launch Campaign Event

Kate at Fabletics Event

Kate was celebrating the global launch of the Fashion Targets Breast Cancer campaign with The Council of Fashion Designers of America.

Fabletics debuted a branded collection in support of this cause and customers who purchased $50 or more in merchandise from this collection on that evening got the opportunity to meet Kate. Simon and Fabletics supported the promotion of this event with email, social media, and a large format digital board advertisement at the center.

Mall Media Advertising

Large Format Digital Board Advertising Promoting the Event

Fabletics Digial Media


Branded Email Blast to Del Amo's Shopper Database Promoting the Event

Social Media Posts Promoting the Event on Del Amo's Facebook and Instagram Feeds

Kate at Fabletics Social Media

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