On September 15th, 2016, Simon retailer H&M launched the grand opening of their newest location, The Shops at Montebello. Simon Retailer Marketing partnered with H&M to execute multiple advertising channels coupled with local promotions to drive brand awareness for their exciting day.
The mid-day event consisted of a Ribbon Cutting Ceremony preceding the official grand opening, where the first 100 shoppers in line received an "H&M Access to Fashion Pass", valued any where from $100 to $300.
Simon supported the "Come Celebrate" and "Welcome To Your New Favorite Store" promotions with a variety of on-mall, digital and social media platforms. Examples of these efforts are pictured below.
"WELCOME TO YOUR NEW FAVORITE STORE!"
"WELCOME TO YOUR NEW FAVORITE STORE"
"GRAND OPENING SEPTEMBER 15th AT NOON"
Also Pictured: Interior Custom Campaign Media; "STRAIGHT FROM FASHION HEAVEN!"
"STEP INTO A WORLD OF FASHION"
Ribbon Cutting Ceremony:
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