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Case Study - JCPENNEY Dream Closet Campaign

A Multi Mall Experiential Event and Sweepstakes Promotion

· Case Study,Simon Regional Malls

The JCPenny Beauty Event promoted seasonal trends and The Dream Closet Sweepstakes. Twenty Simon Centers hosted the JCPenny Dream Closet display in mall common areas to generate awareness, engagement with shoppers, and drive traffic to the JCPenney store.

At the event shoppers had the opportunity to see fashion trends for every occasion, enter-to-win the "dream closet”, as well as receive beauty make-overs from Sephora.

The campaign was supported by an omni-channel messaging strategy with website listings, onsite media, social media and complimentary dedicated email blast.

Campaign Launch Event

Mall Media Advertising

Elevator Door Wrap

Digital Directory Advertising


Select Social Media Post Examples from Mall Facebook, Twitter and Instagram Pages

JCPENNY Dream Closet

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