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Case Study - Lids

Circle Centre and Houston Galleria

· Simon Regional Malls,Case Study

NCAA Final Four Campaign

On January 30th, 2017 Lids created a custom advertising campaign introducing their New Emoji Hats, displayed a branded NCAA Tournament board featuring their famous team hats, and included an interview by sneaker connoisseur Spike Lee at Circle Centre court!

The custom three-dimensional bracket NCAA Championship board featured, the NCAA results by team hats that were updated after each tournament game. The board was installed in the Circle Centre court along with Escalator Wraps and a large Sky Banner for a can't miss branded experience.

Mall Media Advertising

Sky Banner

Escalator Brand Wraps

Lids Media

Digital Board Advertising

Digital Directory Advertising


Legendary film maker, Spike Lee traveled to Indy to visit the epicenter of all-things hats, LIDS HQ, located in "Captown USA." Spike Lee was interviewed in front of the Lids board at Circle Centre, for a promotional documentary-style video they filmed for Lids.

Check it out below!

“The headwear game is big. Hats truly represent how you live and what you love.” – Spike Lee

Contact us to partner on a custom campaign for your brand!

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