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Case Study - Neiman Marcus Grand Opening at Roosevelt Field Mall

Long Island, NY

On February 19th, 2016 Neiman Marcus opened its doors in Roosevelt Field Mall's new luxury wing. 

Their New Store Opening Campaign consisted of "arriving" and "now open" on-mall media, digital website and social network advertisements, text and e-mail blasts, static print ads featured in national magazines and radio advertisements.

"Arriving" On-mall Media

"Arriving" Britewalls (1/3/16 - 2/23/16):

"Arriving February 2016" Simon Branded Britewalls:

"Arriving February 2016" Simon Branded Exterior Britewall:

"Arriving" Standees (1/3/2016 - 2/18/2016):

"Arriving February 2016" Simon Branded Standees:

"Arriving February 2016" Simon Branded Digital Boards:

"Arriving Soon" Digital Media

Website/ Facebook Ads:

"Now Open" On-mall Media

"Now Open" Britewalls (3/9/2016 - 6/30/2016):

"Now Open" Simon Branded Digital Boards:

"Now Open" Standees (3/9/2016 - 6/30/2016):

"Now Open" Simon Branded Standees:

"Now Open" Large Format Exterior Digital Board (3/26/2016 - 6/30/2016):

"Now Open" Digital Media




Watch this full YouTube video here.

Website Media:

SMS Blast:

Email Blast:

Other Facebook & Website Media:

Li Pulse Magazine:

Newsday Luxury Living:

The Long Island Rail Road:

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