NYX Cosmetics has perfected the grand opening model by incorporating multiple messaging channels and store launch events.
Grand Opening campaigns consist of 'coming soon' to 'now open' strategies implementing on-mall media advertising, website and social network advertisements, text and e-mail blasts, static print ads featured in national magazines and radio advertisements.
Mall Media Advertising
Escalator Brand Wraps
Table Clings on Court Tables
Brand Posters Announcing the Opening of the NYX Location
Select Social Media Post Examples from Mall Facebook, Twitter and Instagram Pages
Dadeland Mall Grand Opening
Houston Galleria Grand Opening
Grand Opening Celebration
Multi Mall Grand Opening Events
Roosevelt's beauty lovers were treated to an exciting weekend filled with limited-edition collectibles, product giveaways and a free meet-and-greet with Top Beauty Influencer: Makeup By Griselda at the grand opening!
Holiday 2016 Campaign
Understanding the importance of continued, seasonal marketing efforts, NYX Cosmetics employed Large Format Digital Media at multiple malls to message the Winter Wanderlust campaign to shoppers.
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