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Case Study - The Limited Eva Longoria Launch at Simon

August 2016

· Case Study,Simon Regional Malls

In August 2016, the Simon Retailer Marketing Team partnered with The Limited to launch a campaign for the retailer's new Eva Longoria collection. An extensive, integrated marketing program was built, leveraging multiple on site and online advertising platforms to promote the new collection in key area markets, including: 

Cielo Vista Mall (El Paso, TX)

Dadeland Mall (Miami, FL)

The Fashion Centre at Pentagon City (Arlington, VA)

Fashion Valley Mall (San Diego, CA)

Menlo Park Mall (Edison, NJ)

Miami International Mall (Doral, FL)

The Falls (Miami, FL)

The Galleria (Houston, TX)

Among the various marketing channels employed, a dedicated editorial piece on the Simon SAID blog platform highlighted a one-on-one interview with Eva Longoria. Additionally, a private event was hosted at The Galleria, where 200+ shoppers were invited to meet the designer-actress and shop her new collection. Examples of this successful campaign launch are pictured below.

On Site Media

Sky Banner:


AdPanel (Dadeland Mall):

Escalator Wrap (Dadeland Mall):

Stair Wrap (Dadeland Mall):

AdPanel (Dadeland Mall):

Britewall (Fashion Centre at Pentagon City):

Digital Board 1 (Sides A and B; Fashion Centre at Pentagon City)

Digital Board 2 (Sides A and B; Fashion Centre at Pentagon City):

Eva Longoria at The Galleria

Over 200+ shoppers were invited to a private event at The Limited store to shop the Eva Longoria collection and meet the designer-actress.

Digital Media




Simon SAID Feature

Simon SAID staff secured an exclusive one-on-one interview with Eva Longoria to discuss the new collection and partnership with The Limited.

Click to read full interview

Click here to read the full interview.

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