Hakkasan’s Michelin starred Yauatcha concept opened in Houston on March 29, 2017 – the first in the Americas. Simon established early relationships with executive marketing and public relations team to understand the brand’s approach, identity and nuances to create a multilayered campaign including:
Strong promotion of pre-opening reservations to build waiting list
Local and National Press Coverage
Public relations efforts garnered media attention from meaningful outlets. More then 14MM impressions achieved.
Promotion on Social Media Channels
Exposure across Facebook, Twitter and Instagram pages before, during, and after opening.
Contact us to build a custom marketing program to support your brand.
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