David Yurman, the store behind the artist credited with creating jewelry seen as both fashion pieces and works of art, used the common area at Lenox Square to create a larger-than-life display highlighting their wedding collection.

With the goal of highlighting David Yurman's wedding collection, the store created a living floral piece complete with live models. Shoppers were able to pose and upload their photos to their own social media accounts using David Yurman's #LoveInspires tag.

Noting above average traffic and sales for the weekend, the store was thrilled with the results of their common area activation. Furthermore, associates received above average inquires on David Yurman's wedding collection with the heightened awareness that the store sells engagement rings.

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