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Demi Lovato Debuts Namesake Collection at Fabletics

Del Amo Fashion Center Event

Over 1,500 fans visited Del Amo Fashion Centre on Saturday, January 27, to meet Demi Lovato and shop Demi’s new active lifestyle collection, her third collaboration with Fabletics. Demi’s adventurous, invigorating, and empowering Fabletics athleticwear continues to inspire women at and beyond the gym to confidently reach their lifelong dreams.

This sold out event gave fans an exclusive look at Demi’s new Fabletics collection reaching more than 100,000 people with social and digital media. Fabletics, co-founded by Kate Hudson, combines fashion and fitness, offering designs with comfortable sizes ranging from XXS to 3X, flattering silhouettes with futurist elements, bold strapping, textual meshes and metallic accents made with every woman in mind.

The Del Amo Fashion Centre Management Team supported the event with security and event logistics prior and during Demi Lovato's appearance, multiple social media posts promoting her arrival, a dedicated landing page from the mall website and a dedicated email blast out to all registered shoppers in the mall email database.

Demi Lovato signs shopping bags

Demi Lovato with Fans

Demi Lovato with Fans

Instagram post from Del Amo Fashion Centre promoting the event.

Del Amo Fashion Centre Website Promotion

Email Blast Promoting the event

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