Simon, has announced exciting new family programming in collaboration with Disney Junior. Launching later this month, 'Disney Junior Play Dates' will take place in 80 shopping centers across the country. These unique play dates will feature activities from many of Disney Junior's most popular TV series including "Vampirina," "Puppy Dog Pals," and "Mickey and the Roadster Racers." The Disney Junior Play Dates' events will be featured throughout the year and include on-mall activities around Holiday, Easter, and other seasonal celebrations.
"Simon has long championed a commitment to delivering family-friendly programming at our properties," said Simon Chief Marketing Officer Mikael Thygesen, "and teaming up with Disney Junior is the latest fulfillment of that pledge. We couldn't be more excited to join forces with the world's leading entertainment company on these exciting family events and themed play areas."
Many of Simon's best-known properties around the country are participating in this program including The Westchester (New York), Northshore Mall (Boston), Opry Mills (Nashville), Grapevine Mills (Dallas), Woodfield Mall (Chicago), The Florida Mall (Orlando), Del Amo Fashion Center (Los Angeles), Stanford Shopping Center (San Jose), and King of Prussia (Philadelphia).
In addition, Disney Junior Play Areas will debut at select Simon malls beginning in 2018 with the first installation planned early in the year at Simon's La Plaza Mall in McAllen, TX. These tactile play environments will allow kids to experience their favorite Disney Junior shows in a fun, open-concept floor plan with themed activities.
The program will kick off October 21-October 31 with special Halloween-themed events centering around Disney Junior's newest animated series "Vampirina," about a young vampire girl and her family who have recently moved from their home in Transylvania to Pennsylvania.