In the increasingly competitive retail ecommerce battlefield, shoppers are demanding a more personalized experience. Digital Trends found that 73 percent of consumers prefer to do business with retailers who use personal information to make their shopping experience more relevant, while Infosys found that 78 percent of consumers are more likely to be a repeat customer if a brand provides them personalized offers.
Understanding the consumer demand for a more personalized customer experience is one thing, but delivering on that need can be challenging for retailers. According to Gartner, 89 percent of brands plan to compete on “customer experience” within the next year, but less than 10 percent of brands feel that they are effectively personalizing. They’re faced with limited resources, siloed customer data, an over-abundance of marketing tools to master and implement, and pressure to deliver immediate results. Accenture found that nearly 60 percent of retailers admit that they have a hard time deploying the massive amounts of data they collect in a meaningful way that impacts the customer experience.
SmarterHQ is the contextual marketing technology that brands use to overcome these challenges. It leverages brands’ existing marketing technologies, combining real-time behavior recognition with historical consumer data to power email and website campaigns that deliver the relevant experiences customers demand. By combining real-time interactions, consumer data, segmentation, personalization and automation, SmarterHQ provides a simple, scalable and powerful solution to the challenge of relevance for top brands.
A recent SmarterHQ-commissioned study by Forrester Consulting suggests that clients who use SmarterHQ to augment their marketing programs can drive 15 percent revenue lift on average and can achieve up to 667 percent ROI.
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