Return to site

Innovating the Future of Retail

Recent Projects From Simon Innovation Group

· Simon Brand,Technology,Innovation

Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company, is constantly innovating to create the best shopping experience for our shoppers.

“We are a company of ideas. Our mission is to elevate and reinvent the shopping experience in modern and innovative ways for our shoppers and communities we service.”
— David Simon, Chairman & CEO

Simon Innovation Group, the umbrella for all innovation happening across Simon, takes a hands on approach in creating the future of retail by working closely with retailers, brands, and local communities, identifying their biggest challenges, and finding solutions.

Concierge Bot

Simon Facebook Messenger Bot

The Shop Simon messenger bot offers users localized information about stores, restaurants, deals, events and amenity details at more than 200 Simon centers. Shoppers are easily guided to find the answers they need quickly. Live Chat with a local representative can be initiated within the bot as well.

This holiday the Simon Santa Facebook Messenger Bot will help shoppers find the right store for the perfect gift based upon who they are shopping for and broad categories of interest!

Location Services

Next Generation Digital Directories

Located in high traffic areas at key Simon centers, digital directories take shoppers on a journey through a 65", LCD, full HD touch screen. The interactive maps display the fastest route for shoppers to take to store locations and center services. The directories come to life when a shopper walks within a few feet of the screen.

Apple Maps For Indoors

Simon is now able to update all of its' shopping center indoor maps that appear within Apple Maps in a near-real time manner. Find out where the nearest restroom is or what floor your favorite store is on at the mall.


Happy Returns - A better way to return

Select Simon properties are piloting a new service that removes the hassles of online shopping returns. Housed at Simon Guest Services at select centers, Happy Returns will process the return, initiate the refund and handle the return shipping.

Happy Returns™ eliminates the pain of returns by mail.

We are a technology, logistics and service company that offers in-person returns for online shoppers. We are building a network of Return Bars™, where shoppers can return in-person and get an immediate refund.


Simon partnered with MyPark App to make parking as easy as making a dinner reservation. Imagine being able to zip into a reserved and preferred parking space during the busiest shopping hours.

Virtual Personal Assistants

As an industry first, Simon is now leveraging Alexa, virtual personal assistants via a custom skill that enables shoppers nationwide to locate a nearby Simon center, find a store of interest and even get top deals happening now at that preferred center, all by just saying, "Hey Alexa, ask Simon..."


Interactive Play Areas

Simon is reimagining what a play area inside a shopping center can be - an immersive interactive and community oriented experience that engages and delights shoppers of all ages.

For a complete list of Simon innovation projects...(Keep Reading)

Learn how you can leverage these new services to drive traffic to your store!

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!