China Digital Program
Simon Shopping Destinations, Simon's tourism marketing platform, has created multiple programs in China enabling partners worldwide to leverage the success of Simon's digital ecosystem. Programs are designed to facilitate direct communication with Chinese travelers while increasing their awareness of Simon centers and programming.
WeChat & Weibo
A unique program designed to give instant reach across China’s leading social media platforms to over 110,000 total followers featuring:
- Unique content across Weibo and WeChat social media platforms
- Custom made Weibo banners to promote partners
- Unique hashtag page with branding
- WeChat custom maps
- WeChat Minisite
- Dedicated paid media to guarantee reach
This program is suitable for any Simon retailer looking to spread awareness.
Reach up to 1.5 million impressions
Livestreaming has now taken over China with over 400M registered users in China. Be part of a unique opportunity to attract the next generation of avid shoppers to your destination.
Showcase the experience at your locations
Feature events, promotions, or special offers
Interact directly with core audiences interested in shopping and travelling
Social Media Campaign
This program can promote seasonal events, attractions, or product launches. Our social media campaigns are seeded to a minimum of 1,400,000 PVs and tailored to reach specific targeted audiences.
Management and proposal for a Sina Weibo or WeChat campaign
Design campaign key visuals and marketing assets
Designated allocation of Paid Media spend
Identify and activate 1x related KOL
Campaign wrap-up reporting
This add-on is designed to give brands a way to promote through Simon Shopping’s Chinese channels and create value for brands, even if you already have a digital presence in China.
For more information or to build a custom campaign for your brand