Select Simon Malls, Mills and Premium Outlets are reserving offer space for a complimentary Savings Passport and Tourism Passport coupon book program, targeted toward domestic and international tourist markets.
Together, participating centers make up 116 Simon locations and are known as Simon Shopping Destinations, due to their high international and domestic tourist demographic trends. Of these 116 select Simon, Mills and Premium Outlet centers, Simon is offering its retailers the opportunity to participate in one or both of these Passport products:
This compelling discount book amenity is promoted heavily via several channels including PR, on-site collateral, local and regional tourism initiatives and through Simon Guest Services. Savings Passports are offered to visitors who utilize one of our methods for redemption, such as members of an organized tour group or those redeeming a voucher at Guest Services as part of a local marketing initiative or relevant community organization. They are also available for the public to purchase for $5 each ($10 at select centers). These are offered at all 116 Simon Shopping Destinations.
This passport, designed to attract more tourists via heavy domestic and International promotional tourism efforts to the global travel trade, will contain compelling, high value discounts for tourists who spend more per shopping trip during their visit versus permanent population residents. Tourism Passports will be offered to visitors who are participating in tourism driving initiatives such as being part of a group tour, presenting a qualifying tourism voucher and participating in a marketing alliance program with the airlines, international payment networks, hotels and transportation companies. This product is exclusive to our travel trade partners and is not available for purchase. Retailers are encouraged to participate with their best offers (better than what is available in the Savings Passport). Tourism Passports are offered at 35 select Simon Shopping Destinations.
Retailers can participate by:
The deadline to participate in this complimentary program is September 12th, 2016, making passports valid beginning February 1st, 2017 through January 31st, 2018.
Mall Marketing Media will once again coordinate and produce these passports on behalf of Simon. They will work with you on your offer(s) and help with any questions you may have.
Please click on the link(s) below to fill out the offer reservation form and for a list of participating malls.
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