Simon, a global leader in premier shopping, dining and entertainment destinations, has surpassed its $1 million fundraising goal for 2017 in support of Susan G. Komen and the fight against breast cancer. More than 180 Simon Malls, The Mills and Premium Outlets nationwide have participated in a range of activities from October 2016 through October 2017 to raise funds.
"It is thanks to the tremendous support and engagement we have received from our retailers, shoppers, community partners and employees that we were able to achieve, and exceed this fundraising goal in support of Susan G. Komen," said Kristen Esposito, Simon's Vice President of Marketing Alliances. "From selling discount cards to honoring survivors through photos and messages to hosting race events at our centers - we are so grateful to all who participated and contributed as part of this campaign to reduce deaths from breast cancer."
"Reaching the one-million-dollar mark is truly an incredible accomplishment, largely due in part to the unwavering commitment that we've received from Simon and their network of supporters," said Christina Alford, Komen's Senior Vice President of Development. "These dollars will truly make an impact in the lives of countless men and women – whether to meet the most critical needs in our communities or to continue making headway in breakthrough research to prevent and ultimately cure breast cancer."
Simon will continue its support of Susan G. Komen in 2018, pledging to raise another $1 million through various fundraising initiatives.
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