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Simon Drives Awareness and Visitation with Holiday Campaign


Our successful Spread Love campaign has been enhanced to celebrate the joy of giving, with a kiss.

A multi-channel national, regional and local media placement strategy will ensure Simon Malls, Mills and Premium Outlets are top of mind throughout the holiday season.  Strategic media placements will be further complimented by two editorial content initiatives - Simon SAID and Simon Magazine.

Simon SAID

Simon’s new “always on” editorial platform highlights the best, most exciting offerings available at Simon centers nationwide for a digitally connected generation.  From holiday fashion, food, beauty, culture and design, the content will be amplified via social media.

If you would be interested in exploring story lines with our Simon SAID Editorial team please feel free to contact Lauren Lombardo at

Simon Magazine

In partnership with Condé Nast, Simon will publish Simon Magazine. Our luxe lifestyle magazine will feature Simon retailers and inspire customers with the latest must-haves and must-do’s, from fashion and beauty to dining and travel.

Festive Environments

Twenty five Simon centers will unveil a unique new Santa experience this season.  Featuring a sound and light show, the experience will entertain those visiting Santa and delight shoppers passing by.  

Additionally, many centers will host community events including Tree Lightings and Holiday Parades. Your mall marketing teams will keep you posted at the local level for all events.

Sales Promotions

Simon Premium Outlets and The Mills centers will offer special sales promotions, such as the Wrap It Up Early Sale, Black Friday, and Last Minute Sale, during key time periods throughout the season. 

Other services and amenities include Simon gift cards, gift wrap services, guest shuttles and more.

Making Shopping Easy

All centers will offer extended hours during the holiday season.  

Thanksgiving and Black Friday hours for Regional Malls are as follows:
Thanksgiving Day:  6:00 PM - 1:00 AM
Black Friday:           Open at 6:00 AM
Most Premium Outlet centers have the following hours:
Thanksgiving Day: 6:00 PM - MIDNIGHT
Black Friday:          Open at MIDNIGHT 
*Exception: Florida Keys, Huntley, Kittery, Lee, Puerto Rico, Wrentham Village Premium Outlets will be closed on Thanksgiving
Most Mills centers have the following hours:
Thanksgiving Day: 6PM - MIDNIGHT
Black Friday:          Open at MIDNIGHT
*Exception: Mills at Jersey Gardens is open 10AM - MIDNIGHT on Thanksgiving Day
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