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Simon Invests In Play Areas

· Development News,Retailer Opportunity

The unveiling of two highly interactive, multi-sensory Play Areas, exemplifies a renewed focus on Simon Centers as family shopping, dining and entertainment destinations.

Concord Mills

As North Carolina's largest family retail destination, Concord Mills has been adding even more reasons for families to visit and enjoy their experience. A full interior renovation was completed in 2016, updating the look and feel of the center. With those cosmetic changes, great new amenities were added including charging stations and a new play area, completed at the beginning of May 2017.

The new play area has three sections or pods that are geared towards certain age groups with a toddler pod that has "sprout" designs that allow the young children to climb, slide, and spin. The middle pod has climbing blocks and electronic pianos that brings in an educational element that you don't see in most play areas. The last pod area is for older children but attracts kids and even entire families together. It has the Light Tower Challenge and the NEOS Electronic Interactive Game which uses lights and sound for a fun, athletic experience that will test your coordination.

Retailers are very excited about the new play area because it not only offers more interactive games for all ages of kids, but it has upgraded soft seating so shoppers can relax and take a break while their kids play. The seating even has a built in charging station. Feedback from the stores and shoppers has been about how it has elevated both the appearance of the play area and the overall quality of the experience.

Florida Mall

Designed by Play9 and inspired by the magic of “Alice In Wonderland” and Dr. Seuss, The Play Park is bursting with hidden surprises. Using the latest in interactive technology, The Play Park delivers more than 3,000 square-feet of imaginative play, inviting children of all ages to skip, climb, listen, share and romp in an enchanting, nature-inspired play space.


The Play Park features three distinct zones tailored to specific growth stages, stimulating creative play among children from infancy to childhood. The interactive playscape also includes multi-sensory elements designed to promote physical and mental activity and dexterity in a child-friendly environment. Highlights include soft-touch floor matting, sculptural climbing features, memory games, creative hiding spaces, sound flowers, a digital pond and seating options for children and adults.


Play Area Partnerships are available to Simon Retailers, contact us to learn how you can leverage the new Simon Play Areas to drive awareness and traffic to your store.

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