Simon is capturing the excitement of going back-to-school in a series of dedicated video advertisements that will run across paid (social, digital, TV - Premium Outlets only) and owned (online and on-center) media channels through July and August 2018. With the goal of driving traffic and keeping local Malls, Mills and Premium Outlets centers at the top of a shopper's mind when they're shopping for back-to-school, the videos highlight each platforms' value proposition and are localized for each center as shown in the videos below.
Let the back to school shopping fun begin. Whether it’s cool new threads for tweens, sparkly pieces for your grade-school girly-girl, or gear for your growing kindergartner—Simon Malls® has every back to school style covered.
Simon Premium Outlets
Shop more for less at Simon Premium Outlets® this Back to School season. Enjoy your favorite fashion brands at up to 65% Off.
Let the back to school shopping fun begin. Whether it’s cool new threads for tweens, sparkly pieces for your grade-school girly-girl, or gear for your growing kindergartner—Simon Mills has every back to school style covered.
According to the National Retail Federation, back-to-school and back-to-college spending hit an all time high in 2017. $83.6 Billion was spent on students, averaging $687.72 per child. With this shopping season second in importance only to the Holidays, Simon has developed campaigns that target the enthusiasm of parents and children shopping together for back to school.
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