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Simon Premium Outlets Giving Campaign - Join Us

Participate in Simon Premium Outlets Giving Campaign This Fall and Holiday Season and Target Close to 7 Million VIP Members

Simon Premium Outlets will be delivering a unique targeted promotional campaign to kick off the busiest part of the Holiday Season. This December 1st-4th, 8th-11th and 15th-18th, Premium Outlets will launch a series of three promotional events featuring specific category sales coupled with digital marketing efforts, social media postings and email blasts, among additional complementary campaign support to ensure shopper awareness for the event.

Shoppers will enjoy extra savings in December when shopping during these promotional periods, so Simon asks that Premium Outlet retailers provide details on sales and promotions already in the works or to consider planning additional promotions around the following three categories and their perspective dates:


  • Accessories, jewelry, watches and special gifting items
  • December 1st - 4th


  • Special seasonal promotions that are all about the joy of giving for the entire family
  • December 8th - 11th


  • Winter apparel, outerwear and seasonal active wear
  • December 15th - 18th

Complementary marketing support efforts for the campaign will include:

  • DIGITAL/ WEBSITE: Special call out for promotion with click-through informational PDF
  • SOCIAL MEDIA: Facebook, Twitter, Instagram marketing efforts
  • EMAILS: Email blasts sent to registered VIP shoppers
  • MALL SIGNAGE: Malls will support with posters and standees
  • BRAND AMBASSADORS: Select weekends (TBD by local mall)
  • PROMOTIONAL COLLATERAL: Distributed at Guest Services and Rack Cards (or available online to print in-store)
  • VIP LOUNGE: Offers will be posted on Simon's VIP Lounge, reaching approximately 7 million members

Offer Deadline: October 3rd, 2016

*Retailers may participate in one, two or all three categories if applicable.

2016 Giving Campaign Participation Form & a List of Participating Centers : 

Simon's Retailer Marketing Team is standing by to assist you. Contact us with any questions, or for other retailer marketing opportunities:

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